What Is Revenue Acceleration?
On Demand Advisors uniquely offers revenue acceleration services for B2B companies. In short, we focus on your success metrics, such as sales and revenue, and not just “marketing stuff”.
We provide six key service offerings to help companies like yours increase revenue.
Revenue Acceleration Map
The Revenue Acceleration Map is our proprietary framework that enables businesses to grow revenue in a measurable and predictable way. This mathematically rigorous model takes the guesswork out of revenue projections by empowering businesses to engineer growth on demand.
Lead Generation Engine
Most companies only generate 10–15% of the demand they need to hit their revenue goals. Your sales objectives are hopeless without a high volume of worthy leads feeding your funnel. Our Demand Creation Engine will deliver the quality and quantity of qualified leads your sales team needs.
Buyer Driven Website
Your average B2B prospect is more than 60% through the buying process before they have engaged with a salesperson or your brand. Is your website optimized for their place in the buyer’s journey? Our Buyer Driven Website converts visitors into buyers.
Buyer Validated Content
Many B2B companies continuously publish untested and unvalidated content. We help you develop Buyer Validated Content that is informed through rigorous market surveys. We poll the stakeholders and decision makers who buy your solutions—and determine the key value propositions that drive conversions.
After hiring, it can take up seven months to bring a new sales representative up full productivity. With our approach you can ramp up new sales hires in two months—and make your existing sales team more proficient. The result is a greatly reduced sales cycle letting you grow faster without increasing headcount.
Channel Partner Program
In typical channel partner programs, 80% of the channel partners deliver little or no revenue. We created a revenue-driven program to help you identify, prioritize and drive revenue with your channel partners. You now can fully leverage the significant ecosystem that is already engaged with your target audience.
Many B2B companies do not have predictable method to scale and grow their revenue. In fact, if you cannot grow your revenue predictably and profitably, you cannot invest in any other area important to your strategic plan, your company, your customers or your partners.
So is achieving scalable and predictable revenue growth an art or a science? If you believe it is an art you hire the most talented team and retain them for as long as possible. If you believe it is a science, you develop a winning system (as we do) that will give you predicable results. You add the most talented team to your winning system but you are not totally dependent on your talent pool.
We created the Revenue Acceleration Map, our revenue growth best practices methodology, to provide a step-by-step roadmap to achieve your company’s revenue growth goals and provide a monthly scorecard to measure your progress. The Map is a visual representation of best practices to enable you to scale your revenue with prescriptive certainty in a capital efficient manner.
Once you apply this knowledge, you will be able to:
- Engineer Your Revenue Growth—gain predictability to achieving your growth goals
- Gain visibility into to your revenue creation so that you can accurately project revenue for the next 12 months
- Understand exactly how your marketing campaign spend translates into sales outcomes
- Create a Frictionless Buying Process—align with your buyer’s buying process
- Turn Your Website into a Selling Machine—walk your buyer through the buying process
- Create Content and Offers that Engage your Buyer
- Effectively reach 100% of your target audience so that you can win your target markets
- Eliminate costly marketing and sales experimentation
Not Another Marketing Agency
On Demand Advisors is your Revenue Acceleration Agency
We are here to help businesses achieve outcomes—not add extraneous processes to your marketing funnel. We do this by helping you develop a strategy to produce predictable and scalable growth. We also provide the expertise and resources to execute so you can grow revenue without relying solely on your talent pool.
Marketing AgencyGoal: Increase engagement
Revenue Acceleration AgencyGoal: Drive Revenue
|Marketing||Marketing, Sales, and Business Development|
|Strategy||Strategy and execution|
|Planning around deliverables||Planning around results|
|Measures movement through one funnel||Measures and scores revenue-qualified movement through three distinct funnels|
|Programs dependent on your current status quo and resources||Systematized, future-thinking programs that don’t rely on your talent pool|
|Build websites around new visitors/unique pageviews||Build websites around the buyer’s journey|
|Schism between sales and marketing objectives||Integration between sales and marketing objectives|
|Single funnel marketing||Three-funnel marketing and sales|
|Market qualified leads||Market qualified leads, sales qualified leads, closed transactions|