5 Fundamentals to Create Your Demand Generation Engine
Most companies only generate 10-15% of the demand that they require to achieve their revenue goals. Without a well-tuned demand generation engine, you cannot scale your revenue growth and meet your objectives. Your VP of Sales is always going to ask for more sales qualified leads. When the sales team has an abundance of sales qualified leads, it enables them to focus on what they are good at—converting opportunities into customers and revenue for your company.