Market Intelligence gives you the actionable insights you need to penetrate and win your target markets. It reveals the forces that exist outside of your company that will influence the buyer and shapes the direction of your future revenue growth.
First, we estimate the size and growth rate of each market. We also postulate on the structure of the industry in terms of its concentration (This is the degree to which a few big players dominate the sector. In comparison, low-concentration sectors are fragmented and widely dispersed.). We also account for the presence or absence of market leaders.
Second, we examine the trends of the political, economic, social, and technology forces in each market that can give us insight into the future state of the market’s receptivity to your solutions and services.
Third, we examine the core competencies of your company. Together with the market structure and trends, we explore possible adjacent markets. We find the alternative sectors for expansion once you have exhausted the existing ones. We understand what sets your company apart. We identify your Strengths, Weaknesses, Threats, and Opportunities for your SWOT analysis.
Fourth, we examine your key competitors in each market. We perform a SWOT analysis on every competitor and determine how your SWOT will win against their SWOT. From this Market Intelligence, you have a clear path to understand your key markets, understand your key competitors, and execute your plan to win each market.