There are many potential partners that you can work with to reach, engage, and drive revenue with your target audiences. If you are like most companies, you have a channel partner program and are not getting the results that you anticipated. Many channel partner programs that we review are referral partners or opportunistic sell through partners. It’s challenging to drive revenue through these channel partners when they only involve you when one of their customers requests your type of service or solution. There is a better way, and we call it a Proactive Channel Partner Program that drives revenue growth.