On Demand Advisors will help create and conduct your rigorous buyer intelligence surveys with decision-makers in your target audience to understand what is important to them, what messaging resonates with them, and what offers they prioritize from you. We then create the content and prospect engagement roadmap for the next 12 months and create the engagement and offers that your buyer wants from you.

We will implement your marketing automation and CRM solution to support this program and become your “one source” to capture the behavior of every prospect and help you prioritize which prospects to engage and follow up based on their interest. We will help you create, design, and execute these email campaigns every month.

We will follow the same process to understand your target audience rigorously. Based on our findings, we create your prospect engagement roadmap and schedule compelling offers to publish over the next 12 months. The most suitable content might be a thought leadership eBook, webinar, process infographic, customer success story, or some other rich-content communication vehicle.

Once we create each one, we will syndicate it to your target audience. Best practice has proven to be an intentional opt-in strategy that entices them to request your offers and express interest.

There are thought leaders in every industry. They are the recognized experts and influencers with significant followings. We help you identify potential influencers and connect with them to see if we can create mutual synergy between you and that influencer.

On Demand Advisors will collaborate with you to design and syndicate compelling content. These might consist of thought leadership eBooks or webinars that promote your brand and products. It is an excellent opportunity to expand your reach to your target audiences and the fans of your influencers.

The Paid Advertising and SEO Program focuses on Google and LinkedIn paid per click (PPC) campaigns. We optimize campaigns based on spend, the number of click-throughs, or both.

We will help you promote these offers through the appropriate social channels for your target audience, including LinkedIn, Facebook, and Twitter. We help you create professional videos such as explainer or customer success recorded demos to promote on your website, share with your target audience, and post to YouTube.

The Event Maximization Program focuses on driving engagement at conferences and trade shows. We will help create the booth and offer designs for the event. If we can get an attendee list, we can identify the companies and individuals that you want to meet with at the event, build out the contact list, and set up meetings. We can also work with you to create a speaker outline and work with the target conference organizer for speaker placement (typically one year in advance).

A LinkedIn Connection Program is a direct outreach plan that syndicates valuable content offers, with which to target your audience and titles. Using LinkedIn Sales Navigator, we identify the right individuals that you want to attract. We extract each list and build out the contact records and craft coordinated email campaigns to promote the content. When a prospect responds, we call them to set up a one-to-one meeting.

The Active Referral Program focuses on obtaining two referrals from every customer. First, we establish an honorarium for each referral, which can be paid attendance at a conference or association event, customer service offering, or comped training. Next, we actively call every customer to solicit two referrals and ask for an email introduction.