When anyone hears about you, the first place they visit is your website. The challenge is that most sites inform but do not convert visitors into prospects; your buyer wants to embark on the buyer’s journey, and either your website enables this frictionless process or not.
At On Demand Advisors, we create the Sales Driven Website that guides your buyer through the buying process. Your buyer will fully appreciate how you address their business challenges with your value propositions, how you deliver success, and the compelling opportunities to engage with you and your company.
Your Sales team will also appreciate your Sales Driven Website! According to the Corporate Executive Board (CEB), 57% of your sales cycle is already completed by your prospective buyer before they engage with your sales executive. Your website needs to educate, enable, convert, and accelerate the buyer’s journey whenever anyone visits. It ensures that every lead is an educated and qualified lead for your sales team.
Through our experience, we have found that a Sales Driven Website will accelerate your sales cycle by up to 33%. Most websites tell but do not sell.