There are many potential partners that you can work with to reach, engage, and drive revenue expansion with your target audiences. If you are like most companies, you have a channel partner program and are not getting the results that you anticipated. Many channel partner programs that we review are referral partners or opportunistic sell through partners. It’s challenging to drive revenue through these channel partners when they only involve you when one of their customers requests your type of service or solution. There is a better way, and we call it a Proactive Channel Partner Program that drives revenue growth. We help our clients implement this successful program:
Create Your Channel Partner Scorecard
We know what criteria will yield a successful partnership with you that drives revenue growth. We work with you to create a Channel Partner Scorecard that will score every current and potential channel partner based on your Ideal Channel Partner Profile.
Map Your Channel Partner Ecosystem
Next, we map every potential channel partner that sells related solutions or services to your target audience. The list may include several hundred potential partners and scores each one. Your top tier partners should be the focus on your recruitment and onboarding efforts.
Improve Your Channel Partner Program
Finally, we help you review your existing channel partner program and provide specific recommendations to how it can be significantly improved. We will review your current contracts and revenue share plans, your recruiting and onboarding plans, and your strategic goal setting and quarterly review plans that you have or could have with the right channel partners.