When you experience an economic disruption as we have now, it is easy to cut your marketing expenses. In this webinar, we will share with you how you can retool marketing to tie your investments directly into sales and revenue outcomes.

When we met with a CEO of a mid-size B2B company, he said, “I spend almost $1 million a year in Marketing, and I would be most grateful if you could show me how my marketing spend translates into sales outcomes”. This is a typical question that many executives ask us, so this webinar will provide you with the insight and steps that you can take to implement your economic recovery blueprint.

Here are the five areas we will cover:

• Gain Better Accountability and ROI – tie marketing spend into sales outcomes
• Accelerate Your Sales Cycles – implement your sales-driven website
• Feed Your Sales Team Quality Lead – put in place your scalable Demand Generation Engine
• Position Your Solution as a “Must Have” that gets funded and purchased when companies may be holding back
• Eliminate the Guesswork – use Buyer Intelligence to engage your buyer

The best way to get out of a market downturn is to prepare for the market upturn. We’ll show how you can apply these best practices today to position your company for extraordinary results and growth this year!

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