What is it that buyers really want? It is the assurance that their decision will facilitate the solution to the pains of their organization. In business, this need is compounded by the employee’s or executive’s desire to make a positive contribution. Fear of mistakes and failures cast long shadows. Credible stories about the experience of other customers can dramatically reduce that fear.  This very successful ebook of customer success stories is a perfect example. On Demand Advisors bring years of experience to the table, which includes identifying buyers’ pains and fears. We provide best practices for content creation and the means of production to transform your relationship with your audience.