Buyers’ guides are excellent assets to include in B2B demand generation roadmaps. We produce compelling info-products that reflect the buyer’s journey of your audience. These might be buyer’s guides, webinars, infographics, customer success stories, or other rich-content vehicles. Once created, we syndicate each one to your target audience. In B2B lead generation, best practice has proven to be opt-in strategies that entice the audience to request your offers and actively express interest.