Verticalize and Win Your Target Markets

Most companies offer a horizontal service or solution because they believe that the needs of each target audience are similar and they can maximize sales by including every market. The challenge here is that the service or solution may not be well differentiated and may not align with your buyer.

When we began working with a global social media management services company, everyone thought that their social media services and best practices worked well in every industry. However, once we conducted buyer intelligence with social media program leaders, we quickly determined that they wanted to understand how social media channels and best practices are applied specifically to their industry. A food and beverage company did not care about the social media best practices in the pharmaceutical company. That insight helped this global leader verticalize and win 12 industries.

You may also be missing out on the opportunity to win target markets or industries where you have the best fit and a high adoption rate for your solution.

In this webinar, we will share with you how you can implement a verticalization strategy to win your target markets. We will cover the following areas:

– The Business Case to Verticalize

– A Step by Step Plan from Horizontal to Vertical Penetration

– The Verticalization Maturity Curve

              Marketing Vertical Strategy

              Sales Vertical Strategy

              Product Management Vertical Strategy

              Client Delivery Vertical Strategy

If you are searching for a better way to engage and win your target markets, this may be your answer for 2022 and beyond. Join us today to assess where you are on the verticalization maturity curve and understand your options to verticalize and win your target markets!