How CEOs Maximize ROI from their Marketing Investments

How Chief Executives Maximize ROI from their Marketing Investments

When we met with a CEO for a $35M software company he said “We spent $500,000 on marketing programs and campaigns last year. Could you help me figure out how that investment translates into sales outcomes?”

For many Chief Executives they are unsure about how much they should spend on marketing, where they should spend it and how to determine if it delivered value and ROI. In this webinar we will help you address these questions and give you a foundation to judge the ROI and value of your marketing investments.

1. What are your Marketing objectives?

2. How do you determine which Marketing investments to make?

3. How do you determine the success of each Marketing investment?

4. How do assemble the right mix of programs and campaigns

5. How often do you reassess your investments?

During this webinar, we will discuss how you can establish a strategic foundation to guide the direction, investment and value/ROI of your investments in Marketing. We will also present client examples that help solodify this foundation in practice for you and your company.

With this foundation you now have a definitive way to guide your investments and evaluation of your success with Marketing!