Strategic Positioning that Accelerates Revenue Growth

Whether your services or solutions are used by an entry level employee or applied in the board room, you will want to translate the value you create to a C-Level Executive who will approve the investment. There is nothing more challenging when you and your company have invested in a 12 month sales cycle only to find out that the decision maker decided not move forward with your proposal in a 5 minute meeting because they did not understand the strategic value or ROI of your service or solution.

In this webinar we will demonstrate to you how we worked with one of our clients to build out their messaging and positioning from the tactical to strategic. Now they are able to drive engagement at all levels of their client organization and proactively win the C-Suite.

We have mapped 5 Levels of Strategic Messaging and Positioning to help you engage and win with your target decision makers:

1   Products and Features – Focused on Users

2   Needs, Solutions and Benefits – Focused on Users and Mid-Level Management

3   Process Optimization – Focused on Mid-Level Management and C-Level Executives

4   Outcomes and ROI – Focused on C-Level Executives

5   Buyer Validated Messaging and Positioning – Focused on All Levels

Join us for this webinar to apply this highly effective way to connect with your target decision makers and drive your engagement and revenue growth!